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Financial Optimism

April 2013 figures show a slight improvement but still not breaking out from the volatility which has been evident for the last year. Click HERE to download the news sheet or HERE to purchase the data.

Tim Drye wins the Data IQ Data Scientist of the Year award.

The 1st of May saw Tim take the stage again for yet another award folowing on from him being added to the DMA wall of fame in April.

Comic Relief/BPS WINS 2013 Data Strategy Awards

 It was announced at the gala dinner last night (February 7 2013) that following on from winning the Institute of Fundraising Award for Driving Strategy in 2012 (see case study) the project has now also won the 2013 Data Strategy Award for Not for Profit.

Almost One in Five of us Don't use the Internet

See our infographic for more facts about the 'Unconnected' HERE.

One in Three People now Download or Stream Movies, TV or Music

See our infographic for more facts about downloaders HERE.

Wealthy keen to get shopping again - FT Article  - FT Article

Analysis of British Population Survey data by CACI reveals that confidence is returning to some parts of the population. See  Financial Times article HERE.

Ofcom Communications Market Review 2012 uses British Population Survey data.

Ofcom needed to understand the low broadband uptake in Glasgow and the South Wales Valleys. The British Population Survey provided the scale of existing data to alow them to analyse individual geaographic areas and contrast them with other areas and the population as a whole. 

COMIC RELIEF PROJECT WINS IOF AWARD

The Comic Relief Project (see case study below) has won the Institute of Fundraising, Insight SIG, Driving Strategy Award for 2012. For full details click the headline above.

SEGMENTS COME UNDER SCRUTINY

The British Population Survey has launched 'SEGMENT INTELLIGENCE' to help marketers understand more about their customer and prospect segments and how to market to them.

Opting out of the Electoral Roll results in More 'Junk Mail'

A paper by Dr Tim Drye shows that opting out of the edited Electoral Roll brings 108,000,000 more pieces of mail. Download the paper HERE

WEALTHIER SHOPPERS START TO FEEL UPBEAT

FT article looking at the financial mood of different sections of the population using BPS data. (April 2012)

MORE NEW DATA ADDED TO BRITISH MARKETING SURVEY

Offers and Promotions on Product Packaging has been added as the 19th Communication Channel. A whole new question has been added on 'Influences to Purchase' from this month. (June 2011)

3 YEAR STUDY REVEALS TRENDS IN CONSUMER RESPONSE TO MARKETING
Our view of the emerging trends in the data from The British Marketing Survey suggests that the 2011 Response cycle may be deeper than 2010. (April 2011)

SOME SECTORS LIKELY TO SEE 40% LESS CUSTOMERS THAN LAST YEAR
Announcing the publication of our latest DataSheet taking a close look at the effects that the CSR is having on both consumers' financial expectations, and their purchasing intentions. It is based on the January to March data 2010 and 2011 from the British Marketing Survey. (April 2011)                            Click here for the Datasheet.

TWO MORE GEODEMOGRAPHIC MODELS NOW INCLUDED

Announcing two additions to our unique set of Geodemographic Segmentation Models. Our list of 3 ACORN models, Censation, 3 MOSAIC models and OAC, now inludes PersonicX Geo, from Acxiom Corporation and P2 People & Places from Beacon Dodsworth Limited. (February 2011)